Product 2 Market

Product 2 Market

Product2Market: Value-Added promotes the development and expansion of small to medium sized enterprises by supporting agri-business product development and the marketing of value-added products.

The program is divided into two streams that are both application-based:

Prototype and Product Development Stream: supports new product development, commercialization, market readiness and promotional activities.

Market Development Stream: supports Saskatchewan companies to expand their domestic and international markets through promotional and marketing activities.

Product2Market is a new program under the Canadian Agricultural Partnership. It contains elements of the Saskatchewan Agri-Value Initiative and the Market Development Program.


Each project will be eligible for up to $100,000 per company per year. Funds will cover 50 per cent of eligible expenses, except where funding maximums are listed. Activities/projects cannot also be funded by another government or program.

Projects requesting less than $1,500 will not be accepted.

No costs incurred prior to April 1, 2018, will be considered eligible. Funding limits for eligible activities are listed below.

More information on the Government of Saskatchewan website